16. Key elements

The Genre of Freakfolk;

• abnormal costume which has a feature of individuality
• not necessarily making sense; the video will have a narrative yet it is not exactly clear why these things are happening
• interesting effects on the shots such as using negatives or colour enhancing
• the mise en scene often plays a big part in Freakfolk videos often containing; a warm lighthearted tone often through colour enhancement in the editing process (this is the folk part) and/or a very abstract abnormal feel, could contain lots of blues, but there will be objects in places or ways they shouldn't be (the freak part). I wish to incorporate both these elements; the warm feel of folk yet also an abstract freakish random set

The Audience want;

• A feature of individuality
• relation between the lyrics and what is happening on screen to link the two
• they want to be surprised, weather it is by the editing narrative or effects
• the characters within my video must be accessible to audience; the audience must be able to relate to them in some way

This is a good example of individuality

What is expected;

• smooth editing which looks professional, must be of a high standard
• close ups of the main artist
• the idea of looking and reflections is often present in music videos.
• close relation between the video and the track