19. Animatic

17 and 18. Story Arc and sections within my video

Sections within my music video on Prezi

16. Key elements

The Genre of Freakfolk;

• abnormal costume which has a feature of individuality
• not necessarily making sense; the video will have a narrative yet it is not exactly clear why these things are happening
• interesting effects on the shots such as using negatives or colour enhancing
• the mise en scene often plays a big part in Freakfolk videos often containing; a warm lighthearted tone often through colour enhancement in the editing process (this is the folk part) and/or a very abstract abnormal feel, could contain lots of blues, but there will be objects in places or ways they shouldn't be (the freak part). I wish to incorporate both these elements; the warm feel of folk yet also an abstract freakish random set

The Audience want;

• A feature of individuality
• relation between the lyrics and what is happening on screen to link the two
• they want to be surprised, weather it is by the editing narrative or effects
• the characters within my video must be accessible to audience; the audience must be able to relate to them in some way

This is a good example of individuality

What is expected;

• smooth editing which looks professional, must be of a high standard
• close ups of the main artist
• the idea of looking and reflections is often present in music videos.
• close relation between the video and the track

Creative task - Stop Motion

This is a stop motion video I made with the intention to use it in my final piece. I used the lyrics "by your side" and "even when your down and out" from the song and showed them in my video. I like the video that I have made and will defiantly use it yet there are a few errors where peoples shoes can be seen in photos; to solve this I may have to cut some out. This video will be broken up alongside other clips so this is possible.

15. Animation of Shot Ideas

14. Shot ideas and lyrics matching

In my film I have the idea of having four different story lines. Two of which meet at the end which is an example of crosscutting. The four story lines are; a little girl/boy picking flowers, an older girl collecting balloons from places, instruments being played mirroring the sound in the song and a stop motion section.

This is a very rough draft of my shots and my idea's so far.

Beginning Section...



Piano Keys (piano comes in) fading in and out to the song. at different angles


getting out of bed and getting up


Ties shoes



Drum Beating (beat comes in)


lip sync - I'll always be by your side


Middle section...


girl collecting balloons


to lyrics - I'll cook your food


Girl collecting balloons


another girl picking flowers


to lyrics - I'd wear you black eyes


child picking flowers

End Section...


stop motion section - hands opening and closing with different things inside them.


along side lip syncs of buy your side


child and girl both arrive at the beach hold hands at sunset

back to bed. kisses some one on the cheek still in bed

13. Institutions which might produce, distribute and exhibit my video.

After researching the major institutions I decided it was necessary to start researching independent institutions, particularly looking at ones which promote their videos through youtube as my audience does not get their music through methods such as TV because they commonly do not like mainstream music. Searching YouTube is a much more common way for my audience to collect music.

4AD Records is an independent record label who has a much more independent selection of artists such as The National and Tune Yards. These sort of artists are much more similar to my target audience and by having my video on the same channel as them automatically targets my audience with minimal effort.

 They have a youtube channel and use youtube as a source of exhibition. This is more the direction I would go in with my video. If my video was on this youtube channel it would be aiming directly at my target audience. The people who go onto this channel to look at bands they like may come across my video which is a similar genre so it is likely that they would like it.